traffic growth for 2016-2017 year
Your car is more than just investment or a vehicle. This is emotion.
We began our partnership with Winner Automotive (the official dealer of Ford, Volvo, Jaguar, Land Rover in Ukraine) with a conversation about the philosophy of business. In fact, one of our principles is to work only with those clients with whom we have the same views on business, the rhythm of life, relationships and issues of universal importance. The greatest success for "Winner Automotive" is customers who have been returning to them for 20 years to buy or service a car. Business for the company is not only money, but also the pleasure with which employees come to work. The team "Winner Automotive" knows every customer and is happy when the client is happy, and sincerely worries when something is going wrong. So we found the common ground very quickly and unanimously decided that the start of cooperation we would begin with the complete modernization of the official website of the company, and only then we will focus on promotion.
- all behavioral characteristics of users who analyze and select a car were modeled;
- the time users stay on the site and the depth of page views were increased using an adaptive site with a modular grid of markup;
- the hot panel, which follows the user on the site, allows him to quickly proceed to the main sections;
- the intelligent selection of cars, which allows to find the right car for the customer easily and in a game form, was developed and implemented on the site;
- the functionality of the site was expanded with a loan calculator, calculating the cost of RM and the TI (Transport Insurance) calculator;
- the reverse service "Selection of cars for your wallet" was automated. Thus, simplifying and making the fastest choice of purchase for potential buyers based on financial possibilities;
- the online search of spare parts was integrated, gathering in one place all the necessary services for motorists;
- a colorful 3D tour of the car center was added;
When colleagues from Digital Development were at the final stage of revision and testing the new site "Winner Automotive", specialists in our SEO department were added to the partner digital races with a clear action algorithm. The first step was a comprehensive analysis of the quality and quantity of traffic and its distribution by a unique checklist, which was developed by our Head of SEM. Everything was done to form a general picture of the situation and the formation of a further movement strategy. After receiving an objective picture, we set ourselves the task of step-by-step optimization of the site.
- extended detailed SEO-audit of a site;
- configuration of internal links system and providing special tags in the site map;
- general cleaning of the external profile, which was carried out in several stages, in order to avoid the prevention of abrupt changes in positions, traffic and the number of calls from the organic channels of search systems;
- A/B testing of all forms of interaction with visitors to achieve maximum conversion;
- implementation of an effective strategy for the development of the website’s external profile, which took into account all the optimal options for the set goals and objectives of the site;
increase in traffic from organic search
increase in site viewing depth
increase in conversions from the site
increase in traffic from mobile devices
increase in the duration of site viewing