Car loan in 14 clicks: the service of buying a car on credit was described in clicks.

The creative digital agency CF.Digital has realized the possibility of a complete selection of cars and optimal lending conditions on one website, making the purchase of a car on credit as comfortable and transparent as possible.

The agency's task was to build the presence of the Autofinance website in digital by developing a communication strategy.

Since the main vector of communication is the website, the team began to build a digital presence from there.

The CF.Digital team has collected a variety of current lending and leasing programs on a simple and understandable website, taking into account all hidden fees and additional processing fees, so even sitting at the computer you can calculate all the costs. The site features 68 financial programs (loans and leasing) and more than 8,000 cars available from dealers.

Although the site has a complex technical functionality that contains millions of calculations with different combinations, the team made it easy to use and understandable for every user. The team created a personal user account where users can add their favorite car models and programs, and added the ability to compare loan terms from different banks, within the same bank, and even within the same program. Users can use an online consultation with a specialist who will be able to help and advise at all stages if anyone has any difficulties or questions.

The agency decided to build the entire communication strategy on the number of clicks.

The article was published on mmr.ua