1 November 2022
7 months for the creative industries. Is there a limit to sustainability
The full-scale invasion affected absolutely all spheres of Ukrainian life, and literally everyone was faced with the question ‘what happens...
25 April 2020
CF.Digital and Nahaba to bring businesses online in 2 weeks
Businesses that relied on the physical presence of customers were the most vulnerable during the quarantine. Entrepreneurs are paying rent for places that are not profitable. They are reducing salaries or laying off skilled workers. Regular customers are switching to online shopping, which puts businesses at risk even after the quarantine. In addition, restrictions may be extended indefinitely. In such circumstances, it is vital for businesses to establish online sales as soon as possible.
15 April 2020
Iryna Mushtina, CEO of CF Digital: It is a mistake to treat e-commerce on a residual basis.
What is the challenge facing businesses right now: to preserve what they have and simply survive, or is it time to move online?
2 April 2020
Will quarantine help change our buying habits
I have been working in advertising and marketing for 18 years. My job is to help businesses sell their goods and services - in any way that changes from year to year. Therefore, what I am about to write will most likely not please many colleagues in the market. So I don't like to hide it either. But this is the truth.
17 February 2020
Irina Mushtina. Basic principles of LEAN approach in business
The article was published on What is LEAN technology and what is the basis of the LEAN approach? Is it the most suitable methodology for any business? This and more is what Iryna Mushtina, owner of an advertising agency, tells us.
