17 February 2020
Irina Mushtina. Basic principles of LEAN approach in business
The article was published on What is LEAN technology and what is the basis of the LEAN approach? Is it the most suitable methodology for any business? This and more is what Iryna Mushtina, owner of an advertising agency, tells us.
29 November 2019
“You need to be able to say ‘no’ to a client if you don't understand how to help them.”
“You need to be able to say ‘no’ to a client if you don't understand how to help them. ”Founder of the creative agency CF Digital. Her company was ranked among the top 20 best agencies in 2018 by the All-Ukrainian Advertising Coalition. The topic of the conversation is the transformation of business promotion into digital. What does creative cost and how to work with the target audience?
30 April 2019
DGTL blitz versus: where esports is heading and whether the agency business is dying
Andriy Cherednichenko, CMO of the DreamTeam esports project, vs. Irina Mushtina, founder and CEO of CF.Digital, answer each other's questions in the DGTL blitz vs.
21 February 2019
UADIGITALS-2019: interviews with speakers. Iryna Mushtina
On March 21-22, Mercury Congress Hall, Kyiv will host a landmark event in the field of digital marketing - UADIGITALS-2019. Irina Mushtina, CEO of CF.Digital, will speak at the conference with the report “Integral approach in e-commerce - How to invest, not to drain?”.
6 August 2018
CF.Digital on website structure: how to be clear and user-friendly
Why is it important to make the structure of the site clear and user-friendly, not the way it turns out?
28 February 2018
Irina Mushtina: “We need to focus on accurate segmentation of the target audience, personalized message delivery and innovative formats of interaction with consumers”
In February, representatives of the country's best agencies traditionally meet at the UADigitals conference to discuss future trends and set...
