15 April 2020
Iryna Mushtina, CEO of CF Digital: It is a mistake to treat e-commerce on a residual basis.
What is the challenge facing businesses right now: to preserve what they have and simply survive, or is it time to move online?
Thoughts
2 April 2020
Will quarantine help change our buying habits
I have been working in advertising and marketing for 18 years. My job is to help businesses sell their goods and services - in any way that changes from year to year. Therefore, what I am about to write will most likely not please many colleagues in the market. So I don't like to hide it either. But this is the truth.
12 November 2019
WEB SUMMIT 2019: 5 INSIGHTS FROM LISBON
4 days, more than 2,000 startups, 70,469 participants from 163 countries. It is impossible to cover all the information in a short time, and it is not necessary. The main thing is to understand the general trends and vectors of global development. What to study, what to start applying in your work, how to adjust your lifestyle so that in 5 or 10 years you can have a job and, in fact, a life on our planet.
2 May 2019
FAST, INEXPENSIVE AND ACCORDING TO A TEMPLATE, OR WHY A WEBSITE DOESN'T MAKE MONEY. IRINA MUSHTINA EXPLAINS
The website should be profitable: what to consider during development and how to communicate with customers online via the website.
13 November 2018
CF.Digital CEO Iryna Mushtina on the main meaning of digital and how the combination of physical and virtual will help solve business problems
Combining the incompatible or How digital increases business efficiency
