11 December 2017
Irina Mushtina on business optimization, digitalization and predictions for 2018.
What was 2017 like for business?I don't want to analyze business from a global perspective. I am sure that there...
10 November 2017
Control and command: how website analytics can help increase conversions
Irina Mushtina, CEO of CF.Digital, tells us how not to get lost in the sea of analytics and how to use it competently.
25 September 2017
A dollar a day and huts made of dung: a Ukrainian woman's extreme journey to Kenya
Read about unusual life of Kenyans and extreme living conditions, hungry lions and screams of hyenas in the report of Ukrainian woman from Kenya.
14 September 2017
Irina Mushtina, CEO CF.Digital: Ad Black Sea is the place to go. Definitely!
Until September 2016, although I had been working in my favourite field of digital for 14 years and had implemented dozens of effective and interesting projects, I had never, so to speak, appeared in public. So when my colleagues from the AAC offered to give a presentation in addition to the work submitted to the festival, I of course immediately agreed.
17 August 2017
I busted all the business myths about the US
During my three weeks in the States, I debunked a huge number of myths. About the realities of business, lifestyle and values of this uniquely multifaceted country, filtered through the prism of my perception and experience.
