27 September 2018
Not just gas tycoons: how a brand can work with a luxury audience
Irina Mushtina, founder and CEO of CF.Digital, talks about the two types of premium audience and how a premium brand can work with them: what is important for them, where to get them and what to say to them
6 August 2018
CF.Digital on website structure: how to be clear and user-friendly
Why is it important to make the structure of the site clear and user-friendly, not the way it turns out?
28 February 2018
Irina Mushtina: “We need to focus on accurate segmentation of the target audience, personalized message delivery and innovative formats of interaction with consumers”
In February, representatives of the country's best agencies traditionally meet at the UADigitals conference to discuss future trends and set...
11 December 2017
Irina Mushtina on business optimization, digitalization and predictions for 2018.
What was 2017 like for business?I don't want to analyze business from a global perspective. I am sure that there...
29 November 2017
Client manual from CF.Digital: how to analyze a website on your own
Any business owner or marketer working in a large holding company, asked at least once the question, “How to analyze the site on your own, without having specific knowledge in the field of development?”
