Creative agency Nahaba has spun off from CF.Digital

A year ago, the digital agency CF.Digital launched a creative department headed by Pylyp Belyansky. The creatives have implemented more than 10 advertising projects and received awards at ADC UA and KIAF festivals.

The creative department grew to become an independent unit within CF.Digital, so the company's founder, Ira Mushtina, decided to split the business into two agencies. Web development remains the key area of CF.Digital, while the creative department is transforming into an independent agency of craft ideas called Nahaba.

"Last year we actively developed two areas - creative and digital development. In development, we significantly strengthened the team, optimized business processes, and released our own product - an e-commerce platform.

Services and communication with the external market in these two areas are becoming more and more polar. That's why I decided to split the business into two areas, especially since each has competent teams with strong leaders who will now lead the companies.

And I will go to work on other projects - but that's another story for the next press release," says Ira Mushtina, founder of CF.Digital digital agency and co-founder of Nakhaba agency.

Creative agency Nahaba has spun off from CF.DigitalAbout Nahaba

The agency develops identity and advertising with non-standard channels. It wants to save clients from spending six figures on media, take sidewalks away from billboards to give them back to pedestrians, and make them discuss their ideas in bed. Because good advertising doesn't need a lot of space and money, it just needs a good, cheeky idea.

"Well, we took our first steps without a formed creative team or a clear understanding of all the processes. These were projects for CF.Digital's clients, who turned to the agency primarily for web product development. This is a small business, but it was a plus for us, because small and medium-sized businesses are easier to accept and implement solutions that are not in the templates of most advertising companies. Yes, it was a fairly low-budget solution, but it teaches us to find opportunities to implement ideas using improvised tools, stock materials, and a voice recorder. This, if not completely eliminates the media budget, then at least crosses out one zero from it without losing efficiency, charm, accuracy, audience applause and awards from the jury of KIAF, ADC*ua and other festivals (yes, we have those too).

But six months later, CF.Digital began to receive clients who needed advertising campaigns in which the digital component was a significant priority. Most of the clients we have worked with have become global stars because of our cases. At least that's what we think, and if anything, we'll write it in our cases.

So our department has grown to 5 people, I would say, to implement complex solutions, but everyone makes complex solutions. So we make integrated advertising campaigns and point solutions that work better with small budgets, for example, for seasonal activations. Identity, which helps to make any element of communication more interesting and effective, while reducing media budgets. We also make delicious pies, but not for sale.

We set ourselves the goal of making a product that is honest, that we ourselves and the client will like, and that will only be perceived as advertising in the last place, because everyone is sick of advertising. It's not for nothing that people use this EdBlocker. I use it myself. Due to the fact that the goals and needs of customers for a web product and for communication are very different, we decided to separate the flies from the cutlets, to put together our values, advantages, flies, and call them Nahaba.

Who do we see as our customers? It's definitely not a business. These are people. These are business owners or managers and directors who need fresh solutions, who want to make communication that will scare, make you laugh, deceive, inspire, but will definitely not be perceived as “normal” because there is already a lot of that good stuff out there. These are definitely people who see the need, and, most importantly, have the courage to go beyond the usual communication to reach the hearts of their audience, and the audience responds with love, sincerity, or at least in comments and messengers.

If I were a potential client reading this press release, I would write to us. Here's our website, by the way. What else can you do? The market is flooded with simple and straightforward advertising, press releases, and materials that no one is interested in. But here is fresh blood, great potential, and no sense of modesty. On such fuel, the brand will not go, but will fly," commented Pylyp Belyansky, co-founder and creative director of Nakhaba agency.

The material was published on mmr.ua