Someone is designing websites AS Bentley, and CF.Digital made a website for Bentley

CF.Digital agency made a strong debut in the global Design Awards competition, gaining momentum with success: the BENTLEY KYIV website received an Honorable Mention — the 18th automotive case in the agency’s portfolio.

“I’m twice as proud of our success because this is a fully commercial project, focused on user experience and conversion/sales. Even in the first months of operation, the site showed excellent results and high efficiency. Its primary goal — generating client conversions, turning potential buyers into dealership visitors — is being successfully achieved.
And at the same time — which I consider a major demonstration of our team's professionalism — the site was highly rated not only for usability, but also for its design and creativity. And that’s not always easy to combine,”
wrote CF.Digital CEO Iryna Mushtina on her Facebook page, celebrating the lightning-fast success of their debut competition entry.

Project Manager Eva Shnaider shares her behind-the-scenes experience of the creative process:

“For the Digital Development team, the three months spent on this project were a period of searching for an effective visual balance. Our goal in the web design was to convey the luxury style and core philosophy of the automotive brand — while ensuring the site was highly conversion-oriented.
Since BENTLEY’s slogan is ‘Pure Art. Real Drive’, we decided to bring movement to the website: we animated the modular grid layout with seamless screen transitions, embedded dynamic page-loading elements directly into the code, and topped it all off with a dynamic menu containing interactive control elements.
But that’s only half of our formula for success — the irrational part.
The rational side included a service cost calculator with print/send-to-email options from any device, an advanced auto parts search, and a filter for all accessories by key categories — with the ability to add items directly to the cart on the website.”

As the saying goes, genius is simplicity. The creative combination of elegant design with practical functionality always delivers results. And this axiom is confirmed not just by agencies — but by the clients themselves.

Published on SOSTAV.ua