The sequence of web product development was shown with the help of a website game

Creative digital agency CF.Digital has shown the entire sequence of web product development in detail and in an accessible way by creating a website game for the “Technical Regulations for the Development of an Internet Project”. The Regulations were issued by the All-Ukrainian Advertising Coalition and are recommended for use by all advertising market players.

The interactive website explained the algorithm of implementing Internet projects in a game form and introduced the Client to the backstage of web development.

"Since potential customers of website development services do not have a clear understanding of the algorithm used to develop web resources, they often fail to control the process or even change their tasks in the course of work. That's why we set out to remedy the situation and clarify the functions and roles of specialists working on a web project, provide templates for basic documents, and explain the terminology.

We showed the entire website development process and helped the client understand what he needed to be prepared for and what expertise the developer should have. Learn by playing - now the client and the developer will interpret the website development process in the same way, and this will lead to the desired result," said Iryna Mushtina, Founder & CEO of CF.Digital.

In the form of a fun and interesting game, the user, in the role of the Client of Alyosha's brand manager, goes through all the levels, making decisions at each stage. This makes it possible to understand the basic rules of communication with the agency.

Despite the logic, the project paid great attention to the “liveliness” of the characters. It was necessary to “fill the characters with life” and make their dialogues interesting and funny. In particular, the images of the characters and their animation were developed by Galagan agency.

Natalia Zakashanska, Creative Director and CEO of Galagan, says: "Our whole team enthusiastically supported the idea of developing a game in the style of Dendy of the 90s. Especially when the game's characters are collective images of each of the development team, our friends and colleagues. So we paid special attention to the emotions of the characters in important and critical situations. We tried to make them as sincere and frank as possible. That's how the brain explosion, feel like Yodo, graying from anticipation, and the team dancing on the beach after the project closure appeared in a special version (watch out for changes in the emotional state of the game characters!). As for our designers, it turned out that they only dreamed of a simple game interface. In short, Website about Website is one of those tasks that you do when you're having fun!" said Natalia Zakashanska, Creative Director and CEO of Galagan.

The development of the Website about Website is fundamental, as today the Ukrainian advertising market faces a significant problem of discommunication between the Client and the Contractor. Therefore, the project clearly and thoroughly defined the entire development process, provided a classification of projects, requirements for information to be provided by the client, and technical requirements for the project under implementation.

As a result, the world saw a website that captures the user's attention from the start to the last byte of information.

"The main goal of this project is to reach a consensus between the developer and the client, to have the same interpretation of the development process and mutual understanding to achieve the desired result. If all the players of the advertising market are satisfied, we will be satisfied as well," adds Maxim Lazebnik, CEO of VRC.

The material was published on mmr.ua