Кozyrna Karta Digital special project: Santa’s Gift Workshop

Do you believe in New Year miracles? We do! And now we will tell you a real digital fairy tale.

Just imagine: November, almost holiday pre-New Year's spirit is in the air - corporate parties, New Year's toys and, of course, gifts. "You can never get enough presents" - our customers and partners from "Kozyrna Karta" restaurants family concluded and with the generosity of the Ukrainian soul decided to conduct drawing of 30 000 gifts among their guests and also to please one lucky winner with a super prize - Ipad.

Everything would be good, except the fact that it was necessary to start the project on December 10, and at that moment, there was nothing but 30,000 gifts and feeling like holiday!

Tasks

• to come up with something festive, bright, exciting, non-standard and viral;
• to expand the base of potential guests of the chain by attracting a new audience;
• increase loyalty among existing guests by engaging and entertaining them on the eve of the holiday.

We are all children at heart! And what's the brightest childhood New Year's dream? To visit Santa Claus! We decided to create a real Santa's workshop - with endless shelves of gifts and toys, funny sticker reminders (like in any workshop), a soft cosy armchair, a festive Christmas tree and a cheerfully crackling fireplace! And here are Santa's slippers! Waiting for his return from children's holidays))

Implementation

Knowing the portrait of our guest and our tasks, we decided to combine innovation and the latest web design technologies with nice and cozy style of drawing in order to create festive atmosphere on one side, and to show that Kozyrna Karta is keeping pace with trends and monitoring technologies on the other.

Technology

• Adaptive layout for all types of devices;
• Ajax loading of elements to get the effect of an endless landing page with real-time drawing of elements, which allowed to ensure high loading speed;
• Reactive PHP Events, which allowed us to store and display gifts opened by other users in real time;
• Integration with social networks for the quick and convenient distribution of funny statuses with festive pictures and the involvement of friends in the game.

Features of the project

We consider the cutest feature of the project to be the author's design, manually drawn all the elements of the project: from icons and buttons to teddy bears and Christmas decorations.

The implementation mechanics was aimed not just at amusement of users, but also at collecting potential leads for the Client. Namely, we offered the user to register for participating in the game, and then to share his gift in social networks. Since each user had only 3 attempts to open gifts, for the biggest gamblers there was an opportunity to get an extra chance for every three friends who joined the game at his invitation.Database with all the users with their electronic addresses and fixation of the gifts they won, was created in the website's administrative panel. This gave an additional opportunity to manage mailing, reminding the guests about the need to get their prize and at the same time to visit one of the restaurants of the network.

The success of the project was obvious according to the guests' comments too! Next year we came up with another New Year digital story! But that is another case!