I’m Fine A manifesto of Ukrainian resilience
Awards
The world is getting tired of the news. And even when it comes to war, pain, millions of destroyed lives, the resonance fades, the concentration of negative events is so high that at some point it becomes the norm. For Ukraine, this is a dangerous silence, because when emotional connection is lost, support is lost.
The I'm Fine Projectis this year's art installation presented at Burning Man, a global cultural event where art takes on the power of a manifesto. The project was created by Ukrainian artist Oleksiy Say and founder of the Ukrainian Witness media project Vitaliy Deynega, with a team of 25 people involved in the development. “I'm Fine” is a visual expression of Ukrainian pain, endurance, and ultimately the continuation of life. It is a giant multicoloured sculpture of letters that are covered with things damaged by Russian missiles, shells, and bullets.
But most of the world did not have the opportunity to see it live. So our task was to find a way to transfer the I'm Fine installation to the digital space so that people would feel the same emotions as the festival visitors who saw it in real life. We wanted every user to feel through the monitor screen what Ukrainians have been going through every day during these years of war. We had to make the website not a carrier of information, but a carrier of emotions, to create an experience that starts with a scroll and stays in the memory forever.
Solution:
We combined 3D motion design, sound, atmosphere, and technology to enhance the main thing - the sense of presence.Things damaged by the war, road signs, signs of settlements, fragments of fences, shattered satellite dishes - all these are fragments of the destroyed reality that resonate with the very content of the installation.
The parallax effect is used here not as the main trick, but as a language. It allows you to create depth - to change the perspective with every movement. And this depth is not about technique. It is about pain that has no boundaries.
A separate element is the music of DJ Anatoly Tapolsky. His set is a reflection of the war through electronic rhythms, people's voices and the sound of broken glass, through which the familiar “I'm fine” is heard.
Technology can preserve history.
Technology can transmit feelings.
Technology can speak, even when words are lacking.
Total project coverage:
- 270,000,000 users
- 5 continents: Europe, Asia, North and South America, Africa, and Australia
- 25,920 mentions in the media.
