A digital presence for the well-known dairy brand Poltavochka

How Poltavochka went online after 25 years offline

GRAND-MOLPRODUCT LLC is a Ukrainian dairy producer a history spanning over 25 years. The brand is well known to consumers in the Poltava and Kharkiv regions, and its products are available in national retail chains such as Varus, ATB, Aurora and Velmart.

For many years, the company developed successfully without its own digital presence. Strong distribution, recognisable packaging and customer trust ensured a stable offline position. However, as the market grew and new business demands emerged, the brand needed a fully-fledged online platform.

We were tasked with rethinking the role of digital for a company that had built its success offline over decades.

The challenge: to create a modern website without losing the brand’s strength

For brands with a long history, ‘modernisation’ often becomes a risk. What looks trendy can destroy the brand’s familiar image according to the audience. In the case of Poltavochka, it was important to preserve the emotional connection, brand recognition and association with the familiar taste of childhood.

So our decision was to create a modern digital product that strengthens the brand rather than distancing it from the consumer. We identified three key areas of focus:

1. Create an official digital hub for the brand

A single online platform that systematically presents the company, its history, products and values.

2. Meet the needs of the B2B audience

Provide partners, buyers and distributors with quick access to the product catalogue, specifications, certifications and contact details.

3. Boost brand awareness among end consumers

Introduce the brand to a new audience in regions where its presence is currently lower than in the Poltava or Kharkiv regions.

Finding the right style: choosing between trends and the brand’s ‘soul’

The brand identity was primarily conveyed through packaging design, which worked well in retail but needed adapting for the web environment.

We developed several visual concepts — ranging from modern solutions to more emotional and warm styles. However, an analysis of consumer perception confirmed that the value of Poltavochka lies in its sincerity and association with the ‘taste of childhood’. A drastic departure from familiar imagery could have led to a loss of emotional connection with the loyal audience.

We opted for a refresh rather than radical changes. We organically integrated the existing brand characters — the cow, the hare and the cat — into the website design. They helped to transfer the familiar brand image from the packaging to the digital environment.

This approach allowed us to strengthen brand recognition and make the website feel warm, lively and friendly.

Functional architecture: balancing B2B and B2C

The website was designed as a tool for two distinct audiences.

For business partners, we developed a landing page featuring key information about the company and its production capabilities. We also created a B2B product catalogue containing technical specifications and essential information for partners.

For the end consumer, the website became a point of introduction to the brand: its history, character and products.

A separate focus was placed on preparing for international expansion. Even at the launch stage, functionality for an English-language version of the website was implemented in the admin panel, enabling the company to rapidly scale its digital presence into new markets.

Result: what has changed for the brand

Poltavochka has launched its first fully-fledged digital platform, one that matches the scale of the brand and its current business objectives.

This case study demonstrates that, for a major brand with a long history, the move into the digital sphere is a stage where the experience accumulated over decades becomes the foundation for new growth. When a brand has such a strong offline background, its online presence only strengthens its market position.

Our collaboration with the company does not end here. Following the launch of the platform, we have moved on to the next stage — supporting and promoting the brand in the digital sphere, starting with SEO.