IBIZA BEACH CLUB WEBSITE FOR THE BEST CLUB IN ODESSA

A stylish and trendy site for the loudest Odessa club in the country

On fateful September 2016 Ibiza Beach Club was flooded, collapsed and destroyed. The number 1 beach in Ukraine was washed out. Where to have some rest in the summer? While the Ibiza club was being built in the Odessa area, we got down to rebuilding of it in digital. The main task we faced was to visualize a hot rest in the club within the concept of a new site. Before tuning in to the working wave of club fun, our Digital Development department held a long brainstorm, where the creative concept of the future site was approved. If emotions is the most important thing for our client's the target audience, then we are ready to give it to them, pure and simple, on the new website!

Creative concept

• we preserved only the beloved by all Ibiza's friends camomile logo and corporate colours;
• trending minimalism: simplified navigation with long-scrolling, original author's photo content, stylish colour schemes;
• top trends of page markup;
• adaptive web-design with high speed of pages loading and simple access to the website from any device;
• interactive 3D map of the beach, which made it easier for users to choose a place under the sun on the beach.

Modular design of the site as a way of influencing the TA of Ibiza Beach Club

We developed an original modular grid, thanks to which we were able to perform all our ideas in the website's architectonics. Having carried out experiments with the focus group of our TA, we decided to base the modular grid of the Ibiza site on the symmetry principle. In our case, modular grids perform a number of important functions that are used both for visual perception of content, and for maintaining the vertical and horizontal rhythm.

• The content on the site is perceived by the user as quickly and accurately as possible;

• We guide the user in the right direction for our client and lead to the target action: either order a ticket to a party, or order a table in a restaurant or go to have some rest on the hot Ibiza’s beach;

• The structural approach gave us the opportunity to adapt the content on different devices aesthetically: you get a beautiful site both on a relatively small screen of the phone and on your laptop, almost without noticing the change of the device :-)

Having mixed professionalism in the creation of sites, the aesthetic prism of the worldview of our web designers and the hot style of the club Ibiza, we received a colourful and saturated with summer emotions website of the loudest club in the country! The admirers of having rest in Ibiza can "NOT" sleep peacefully - the summer will be held and it will be hot! We took care of this!